The main markets for Kenya’s avocados ; Is the European Union, United Kingdom, : United Arabs Emirates, Russia, : Hong Kong, South Korea, Singapore, South Africa. There are efforts underway to export avocados to China.
The main varieties sold in these markets are “Hass and ‘Fuetre’ with the former being more popular.
Kenya has around 7% of the avocado market Share facing competition from Peru, Mexico, Columbia, South Africa and Netherlands.
With this unsung revolutionary success, how many jobs (formal and informal) have been created across the value chain?
The horticulture sub-sector supports over 700,000 livelihoods directly and indirectly and provides formal and direct employment opportunities to about 50,000 persons.
